Retailers are having to take drastic action to limit the number of toilet paper rolls, face masks and hand sanitizer bottles each person can buy as customers stockpile goods over fears of the novel coronavirus outbreak. The epidemic has infected more than 97,000 people and killed 3,300 globally, leading to growing alarm that has resulted in mass bulk buying around the world. Australian supermarket chains Woolworths and Coles both began limiting toilet paper purchases to four packs per person this week. Costco Australia is also restricting how much toilet tissue, disinfectant, milk, eggs and rice each customer can buy.
At another Coles store in Sydney on Wednesday, a security guard was dispatched to watch over the toilet paper aisle. One reporter at the Sydney Morning Herald said on Twitter that he was told the store was “going through a pallet every ten minutes or so.”
“The fear of facing increasing supply shortages and prospects of disruptions to daily life have likely prompted people to stock up,” Bernard Aw, a principal economist at IHS Markit, told CNN Business. But he added that “businesses generally prefer stable demand growth as opposed to any spikes because of the impact [that] such surges in demand will have on their capacity to ensure sufficient supplies.” Some retailers have also been thrown off by disruption on the back end.
Aw noted that the coronavirus outbreak has hit companies’ supply chains, with February manufacturing data showing that “global delivery times lengthened by the greatest extent in nearly nine years.” A notice posted on empty shelves of hand sanitizer in a supermarket in Sydney on Wednesday. To work around these hiccups, some businesses are adopting new practices.
Coles has introduced “some direct ‘supplier to store’ deliveries” to simplify the supply chain, a spokesperson said. Jonathan Cheng, a partner at Bain who leads the company’s retail practice in Greater China, said the crisis underscored a need for some traditional retailers to rethink how they source and provide goods in the long term.
“Retail management teams are currently facing two looming challenges. The first is a logistical bottleneck,” he noted. “The second challenge is imminent supply shortages, linked to uncertainty about when factories will resume production.”